Today, we have noticed the current trend of marketing moving at a rapid pace. Physicians like other professionals are forced to adapt to using newer methods of keeping their practice afloat. Many doctors are using elective services in their practice with cash based models to generate revenue as they wrestle with the insurance companies for reimbursement. Take a look at this quick read from the link by Forbes magazine on why doctors need to change or face the reality that their practice will have to close its doors.