Many business owners soon learn once they open their doors that customers/clients/patients are essential to keeping them in business. However, let’s be honest. How many business owners know or care to learn how effective their advertising and marketing dollars are hitting the bullseye!
Famous quote, “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” John Wanamaker.
So keep in mind as we blindly allocate money each month for marketing and advertising, make sure you take time to investigate if you can measure the success of each sales campaign you run.
That is one edge the digital marketing arena holds when it comes to analytics and measuring ones success or failures on acquiring new clients.
Have a productive week!!
Sincerely
Scott Wilson!